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Action Plan

In an action plan the focus is on specific, concrete, intended actions. The plans emphasize what will be done, when and by whom. The plan has a minimal focus on concepts, needs, and the rationale for the objectives and actions. Actions are described in detail and the actions are measurable. Once a firm's strategic direction has been set, then knowledge of a situation should be used by the leader/manager/planner to propose and choose actions and initiatives.



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