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Professor Robert Kaplan of the Harvard Business School and Consultant David Norton developed the Balanced Scorecard approach for measuring performance. The formal approach stresses the importance of a balance in strategic objectives. Balanced Scorecard focuses on and measures both economic and non-economic drivers of organization success.
According to David Norton, a Balanced Scorecard is a statement of strategy. Also, the business process, customer, financial and learning and growth perspectives are the foundation for strategy formulation.
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