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Multi-Business Firm

A Multi-Business or diversified firm is a collection of individual businesses. In a multi-business firm corporate strategy takes a broad overview role that is more encompasing than crafting strategy for a single business. Major tasks include devising actions to improve long-term performance of a corporationís portfolio of businesses; capturing strategic fit benefits existing within and between business units; and evaluating profit prospects of each business unit and steering corporate resources into the most attractive strategic opportunities.



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