|PlanningSkills.COM||Friday, November 15, 2019 UTC|
Content Channels:Ask Dan!
Site InformationAbout Us
Direct competition differs from indirect competition, in which two or more businesses offer products or services that, although significantly different, can fulfill the same consumer need or at least part of the need. Product differentiation is often used to reduce direct and indirect competition. The goal of a differentiation strategy is to show that a company's product is different from others in the category and that it is superior to them in terms of design, quality, price, features and/or support.
For example, Apple's iPhone is in direct competition with Samsung's Galaxy in the smartphone market.
|Home | About Us | What's New|
|Copyright © 2004-15 by D. J. Power (see his home page). PlanningSkills.COMsm is maintained by Alexander P. and Daniel J. Power. Please contact them at firstname.lastname@example.org with questions. See disclaimer and privacy statement. This page was last modified on December 8, 2015.|