Environmental Scanning

Environmental scanning is a process of examining and forecasting competitor actions, industry forces and industry and company-specific threats and opportunities. Environmental scanning involves the acquisition and use of information about events, trends, and relationships in an organization's external environment. Scanning is intended to help managers plan an organization's future course of action. Four approaches to scanning are usually identified: undirected viewing, directed viewing, enacted viewing, and directed searching.

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Copyright © 2004-06 by D. J. Power (see his home page). PlanningSkills.COM^sm is maintained by Alexander P. and Daniel J. Power. Please contact them at webmaster@dssresources.com with questions. See disclaimer and privacy statement. This page was last modified on Tuesday, June 26, 2007.

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Copyright © 2004-06 by D. J. Power (see his home page). PlanningSkills.COM^sm is maintained by Alexander P. and Daniel J. Power. Please contact them at webmaster@dssresources.com with questions. See disclaimer and privacy statement. This page was last modified on Tuesday, June 26, 2007.