Focus Strategy

Focus is a generic strategic thrust defined by Porter (1980) that emphasizes segmenting an entire market and focusing on only one or few segments. Companies following a focus thrust emphasize providing either a differentiated product or service to the segment or providing a low cost product or service for the chosen segment.

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Copyright © 2004-06 by D. J. Power (see his home page). PlanningSkills.COM^sm is maintained by Alexander P. and Daniel J. Power. Please contact them at webmaster@dssresources.com with questions. See disclaimer and privacy statement. This page was last modified on Tuesday, June 26, 2007.