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Globalization

Globalization in the context of business strategy has a number of meanings. Globalization is sometimes used to refer to the strategy of providing standard, homogeneous products to all markets on "the globe". Globalization is also used to refer to the phenomenon of large multinational companies that are developing or have developed a cosmopolitan, global culture and that use global sourcing to provide standard products to a vast array of global markets. According to the globalization glossary, the term is also used to refer to the "expansion of global linkages, organization of social life on a global scale, and growth of global consciousness, hence consolidation of world society."

from Globalization Glossary, URL http://www.emory.edu/SOC/globalization/glossary.html




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