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The London Innovation website states "Innovation is the successful exploitation of new ideas and is a vital ingredient for competitiveness, productivity and social gain within businesses and organisations. Innovation involves the successful exploitation of new ideas in any setting. Indeed, it can be anything from changing a daily business procedure and designing a new product for sale to discovering a new drug that reduced heart disease. Innovation is an attitude, a state of mind, and a creative process, as much as a specific task or action."
from London Innovation at URL http://www.london-innovation.org.uk/innov_def.htm
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