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Long-Term Objectives
Long-term objectives are results that an organization
seeks over a multiyear period. Common categories for
business long-term objectives include profitability,
employee development, productivity, technology
development, employee relations, competitive position and
public and social resposibility. A long-term objective
should be acceptable to key stakeholders, it should be
flexible and appropriate for the planning horizon, it
should be measuable and achievable, and if it is achievable
it should be challenging enough to be motivating, and it
should be suitable to the current position of the organization and
suitable in the context of the organization's mission. Finally,
a well-stated and meaningful long-term objective should be
understandable to all organization stakeholders. |