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Long-Term Objectives

Long-term objectives are results that an organization seeks over a multiyear period. Common categories for business long-term objectives include profitability, employee development, productivity, technology development, employee relations, competitive position and public and social resposibility. A long-term objective should be acceptable to key stakeholders, it should be flexible and appropriate for the planning horizon, it should be measuable and achievable, and if it is achievable it should be challenging enough to be motivating, and it should be suitable to the current position of the organization and suitable in the context of the organization's mission. Finally, a well-stated and meaningful long-term objective should be understandable to all organization stakeholders.



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