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Business Social Responsibility

Social responsibility refers to instances where managers of an organization perform activities that protect and improve society beyond the extent required to serve the direct economic and technical interests of the organization.

According to Prof. Keith Davis (1960, p. 70), business social responsibilities refer to "the businessman's decisions and actions taken for reasons at least partially beyond the firm's direct economic or technical interest". Prof. Kenneth Andrews (1971, p. 120) states "By 'social responsibility' we mean the intelligent and objective concern for the welfare of society that restrains individual and corporate behavior from ultimately destructive activities, no matter how immediately profitable, and leads to the direction of positive contributions to human betterment, variously as the latter may be defined".

Davis, Keith, "Can Business Afford to Ignore Social Responsibilities?" California Management Review, Spring 1960.

Andrews, Kenneth R., The Concept of Corporate Strategy, Homewood, IL: Dow Jones-Irwin, 1971.

Steiner, G.A. and J. B. Miner, Management Policy and Strategy, New York: Macmillan Publishing Co., 1977.

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