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Business Social Responsibility
According to Prof. Keith Davis (1960, p. 70), business social responsibilities refer to "the businessman's decisions and actions taken for reasons at least partially beyond the firm's direct economic or technical interest". Prof. Kenneth Andrews (1971, p. 120) states "By 'social responsibility' we mean the intelligent and objective concern for the welfare of society that restrains individual and corporate behavior from ultimately destructive activities, no matter how immediately profitable, and leads to the direction of positive contributions to human betterment, variously as the latter may be defined".
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