PlanningSkills.COM Friday, November 21, 2014 PST

Home Page
DSSResources.COM
DecisionAutomation.COM

Content Channels:

Ask Dan!
Glossary
Library
Planning Tips
Slides
Web Links

Site Information

About Us
Disclaimer
Privacy Statement
Welcome


Strategic Thrust

A strategic thrust is a broad statement of intended strategic actions. The statement should provide a "compelling theme that knits together otherwise independent activities and focuses the energies of functional groups on things that matter in the market." A strategic thrust is intended to create a broad, shared understanding of what strategic actions are intended during a 3 to 5 years planning horizon.

from http://www.marketingpower.com/live/mg-dictionary-view3068.php




Home |  About Us |  What's New
Copyright © 2004-12 by D. J. Power (see his home page). PlanningSkills.COMsm is maintained by Alexander P. and Daniel J. Power. Please contact them at djpower1950@gmail.com with questions. See disclaimer and privacy statement. This page was last modified on Sunday, October 3, 2010.
Google
 
Web planningskills.com