PlanningSkills.COM Saturday, May 8, 2021 UTC

Home Page

Content Channels:

Ask Dan!
Planning Tips
Web Links

Site Information

About Us
Privacy Statement

Competitive Advantage

In general, a competitive advantage is a capability or characteristic of an organization that significantly enhances success in a market, rivalry situation or encounter. For example, if customers perceive a firm has significantly higher quality products at a lower price then they will choose that firmís product or service over those of its competitors. A competitive advantage must be a significant strength of the organization, it must be unique and in must be sustainable for at least three to five years. A competitive advantage creates a favorable asymetry in a rivaly situation for the organization that possesses the advantage. An organization's distinctive competency is also often it's competitive advantage.

Home |  About Us |  What's New
Copyright © 2004-15 by D. J. Power (see his home page). PlanningSkills.COMsm is maintained by Alexander P. and Daniel J. Power. Please contact them at with questions. See disclaimer and privacy statement. This page was last modified on December 8, 2015.