PlanningSkills.COM Saturday, May 8, 2021 UTC

Home Page

Content Channels:

Ask Dan!
Planning Tips
Web Links

Site Information

About Us
Privacy Statement


VRIO is an acronym for the four question framework an analyst should ask about a resource or capability to determine its competitive potential: 1) a question of value, 2) a question of rarity, 3) aquestion of Imitability, e.g., ease/difficulty to imitate the capability, and 4) a question of Organization, e.g. an ability to exploit the resource or capability.

The Question of Value: "Is the firm able to exploit an opportunity or neutralize an external threat with the resource/capability?"

The Question of Rarity: "Is control of the resource/capability in the hands of a relative few?"

The Question of Imitability: "Is it difficult to imitate, and will there be significant cost disadvantage to a firm trying to obtain, develop, or duplicate the resource/capability?"

The Question of Organization: "Is the firm organized, ready, and able to exploit the resource/capability?"

Home |  About Us |  What's New
Copyright © 2004-15 by D. J. Power (see his home page). PlanningSkills.COMsm is maintained by Alexander P. and Daniel J. Power. Please contact them at with questions. See disclaimer and privacy statement. This page was last modified on December 8, 2015.