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Set 'realistic' goals and objectives

Goals and objectives can and should guide action. A realistic goal takes into account a situation as it actually is not an idealized view. One of the 9 Principals of War is to set clearly defined, decisive, and attainable objectives.

Goals and objectives should be:

  1. Acceptable - Is the objective acceptable to managers and KEY stakeholders?
  2. Flexible - Is the objective adaptable to unforeseen changes in the firmís environment?
  3. Measurable - Does the objective clearly state what will be achieved and when it will be achieved?
  4. Achievable - Is the objective achievable? Can it be reached?
  5. Motivating - Is the objectiveís target high enough to challenge, yet realistic and achievable?
  6. Suitable - Does the goal/objective fit with the mission statement/purpose and with other important long-term objectives?
  7. Understandable - Will managers at all levels understand what senior managers are trying to accomplish and achieve by setting the specific long-term objective?

A memory aid for the seven characteristics of well-defined goals and objectives is AFMAMSU

Traditional goal-setting wisdom prescribes that a good short-run goal must be a) written, b) challenging, c) believable, d) specific, e) measureable, and f) have a specific deadline.

Direct every military operation towards a clearly defined, decisive, and attainable objective.

from various sources including:

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